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  1. #1
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    Nov 2019
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    What is Life Time Value and How to Track It in Google Analytics ?

    What is Life Time Value and How to Track It in Google Analytics ?

  2. #2
    Registered User
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    Dec 2018
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    493
    Last year, Google launched a metric to track calculate customer lifetime value. The Lifetime Value Report is located under the Audience section of the Google Analytics interface. This tool tracks performance over the past 90 days to better understand the behavior of customers and what they bring to your business.

  3. #3
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    Jan 2019
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    Tracking Customer Lifetime Value In Google Analytics. In marketing, customer lifetime value (CLV), also referred to as lifetime value (LTV), is a prediction of the value a customer will have over there lifetime with your company or brand. This is often estimate, or averaged, sometimes with complex formulas.

  4. #4
    Senior Member
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    Sep 2019
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    315
    The Life Time Value Report in Google analytics will show you the total value you have earned for a group of users over a certain period of time (currently a maximum of 90 days).

  5. #5
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    Nov 2019
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    429
    Life time value:Life time value is also called as Customer life time value(CLV). customer lifetime value (CLV) is a metric that represents the total net profit a company makes from any given customer. CLV is a projection to estimate a customer's monetary worth to a business after factoring in the value of the relationship with a customer over time.

    Tracking life time value:
    Lifetime Value data is available in all Analytics accounts. No changes to the tracking code are necessary.

    1.To open the Lifetime Value report:
    2Sign in to Google Analytics.
    3.Navigate to your view.
    4.Open Reports.
    5.Select Audience > Lifetime Value.

  6. #6
    Senior Member
    Join Date
    Jul 2019
    Posts
    348
    lifetime value google analytics Basically it is about tracking customer Lifetime’s Value. It is a prediction of the value a customer will have over their lifetime with your company or brand. It will make you understand how different users are valuable to your business based on lifetime performance.

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