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  1. #1
    Senior Member
    Join Date
    Oct 2019
    Posts
    139

    What are the factors that affect Quality Score?

    What are the factors that affect Quality Score?

  2. #2
    Senior Member
    Join Date
    Jul 2019
    Posts
    582
    Your Quality Score depends on multiple factors, like:

    -Your click-through rate (CTR)
    -The relevance of each keyword to its ad group
    Landing page quality and relevance
    -The relevance of your ad text

  3. #3
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    3,627
    Hi Friends,
    Your Quality Score depends on multiple factors, including:
    • Your click-through rate (CTR).
    • The relevance of each keyword to its ad group.
    • Landing page quality and relevance.
    • The relevance of your ad text.
    • Your historical Google Ads account performance

  4. #4

  5. #5
    Senior Member
    Join Date
    Mar 2020
    Posts
    1,214
    Your Quality Score depends on multiple factors, including:
    Your click-through rate (CTR).
    The relevance of each keyword to its ad group.
    Landing page quality and relevance.
    The relevance of your ad text.
    Your historical Google Ads account performance.

  6. #6
    Senior Member
    Join Date
    Jun 2013
    Location
    Forum
    Posts
    5,019
    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
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  7. #7
    Senior Member
    Join Date
    Dec 2019
    Posts
    1,837
    Your Quality Score depends on multiple factors, including:
    Your click-through rate (CTR).
    The relevance of each keyword to its ad group.
    Landing page quality and relevance.
    The relevance of your ad text.
    Your historical Google Ads account performance.

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