Which best describes keyword contextual targeting?
Which best describes keyword contextual targeting?
Contextual targeting is used to match keyword-targeted ads to sites within the Google Display Network. It is also referred to as automatic placements.
A) Ads are targeted to groups of websites based on their site categories
B) Themes of selected placements determine related websites where ads will appear
C) Ads are targeted only to websites related to specific businesses
D) Themes of keywords are matched to relevant content on websites where ads will appear
Hi Friends,
Themes of keywords are matched to relevant content on websites where ads will appear.
Contextual targeting is a part of display advertising, where your ads are shown based on your targeting.
Example: If you have an adgroup with keywords like dentists, dentists in bangalore, top dentists in bangalore, then your ads will be shown on pages which has content related to your keywords.
You have to use variation of keywords to target them one by one.
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Contextual targeting is used to match keyword-targeted ads (also referred to as automatic placements) to sites within the Google Display Network. ... To build a contextually targeted campaign: Define your ad group: Each ad group should have specific themes.
Contextual targeting revolves around keywords and topics, or the primary themes of the website. When you're running PPC ads in Google, you can select the targeted keywords and topics, to make sure that your ad only shows on sites related to those themes.
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