What the key metrics to measure the success of paid search campaigns?
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12-09-2019, 11:04 PM #1Senior Member
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What the key metrics to measure the success of paid search campaigns?
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12-09-2019, 11:50 PM #2Registered User
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What do you think it is?
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12-09-2019, 11:50 PM #3Registered User
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1: Quality Score. Quality Score is Google's measure of the relevance of your keywords, used to ensure
that searchers see relevant ads and have a positive experience. ...
2: Click-Through Rate. ...
3: Conversion Rate. ...
4: Cost Per Conversion. ...
5: Wasted Spend. ...
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12-10-2019, 03:39 AM #4Senior Member
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-Click-Through Rate (CTR)
-Quality Score
-Cost Per Click (CPC)
-Cost Per Conversion/Acquisition (CPA)
-Conversion Rate
-Impression Share
-Average Position
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12-10-2019, 08:17 AM #5Senior Member
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The Click-Through Rate (CTR) is one of the most closely monitored metrics by PPC experts. You can compute it by dividing the number of individuals who click on your ad by the number of people who see it (clicks divided by impressions). A good CTR means that your target audience has found your ads helpful.
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12-10-2019, 09:18 AM #6Registered User
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5 Key Metrics to Measure Success of Paid Search Campaigns
#1: Quality Score. Quality Score is Google's measure of the relevance of your keywords, used to ensure that searchers see relevant ads and have a positive experience. ...
#2: Click-Through Rate. ...
#3: Conversion Rate. ...
#4: Cost Per Conversion. ...
#5: Wasted Spend. ...
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