How to create the right meta description?

[nikki shah]

Characteristics of a good meta description
1. Up to 155 characters – and sometimes more
2. Actionable and written in an active voice
3. Including a call-to-action
4. Containing the focus keyword
5. Possibly showing specifications
6. Matching the content
7. Unique

[WoodsPainting]

How to write a great meta description
Keywords: do make sure your most important keywords for the webpage show up in the meta description. ...
Write legible, readable copy: this is essential. ...
Treat the meta description as if it's an advert for your web-page: make it as compelling and as relevant as possible.

[jayam]

Up to 155 characters – and sometimes more. ...
Actionable and written in an active voice. ...
Including a call-to-action. ...
Containing the focus keyword. ...
Possibly showing specifications. ...

[pharmasecure]

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

[Dreamworth]

It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.

[jayam]

Thank you for the information.
It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.

[dennis123]

Hi Friends,
Thanks for sharing helpful info.

[seojesica]

Thanks for sharing the very informative information.

[John-Smith]

@nikki
now you should close the thread.
people are spamming here just for links!

[nancy07]

According to Yost

The meta description is a snippet of up to about 155 characters, which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.