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  1. #1
    Senior Member
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    Jun 2018
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    surat
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    How to create the right meta description?

    Characteristics of a good meta description
    1. Up to 155 characters and sometimes more
    2. Actionable and written in an active voice
    3. Including a call-to-action
    4. Containing the focus keyword
    5. Possibly showing specifications
    6. Matching the content
    7. Unique

  2. #2
    Registered User
    Join Date
    Dec 2018
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    543
    How to write a great meta description
    Keywords: do make sure your most important keywords for the webpage show up in the meta description. ...
    Write legible, readable copy: this is essential. ...
    Treat the meta description as if it's an advert for your web-page: make it as compelling and as relevant as possible.

  3. #3
    Registered User
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    Nov 2019
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    914
    Up to 155 characters – and sometimes more. ...
    Actionable and written in an active voice. ...
    Including a call-to-action. ...
    Containing the focus keyword. ...
    Possibly showing specifications. ...

  4. #4
    Registered User
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    Jun 2018
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    976
    The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

  5. #5
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    Dec 2019
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    120
    It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.

  6. #6
    Registered User
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    Nov 2019
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    914
    Thank you for the information.
    It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.

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  10. #10
    Registered User
    Join Date
    Apr 2016
    Posts
    728
    According to Yost

    The meta description is a snippet of up to about 155 characters, which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

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