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  1. #1

  2. #2
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    Dec 2018
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    E-A-T is not an algorithm on its own. ... So while E-A-T is not a specific algorithm, Google's algorithms look for signals both and on off-site that correlate with good or bad E-A-T, such as PageRank, “which uses links on the web to understand authoritativeness.”

  3. #3

  4. #4
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    The Google E-A-T algorithm update is part of a long line of major changes to how Google ranks websites. While they introduce smaller changes several times a day, it’s the major updates that really impact the lives of websites owners. This time is no exception.

    While the E-A-T update didn’t make as big a splash as others in the past it does come with important implications that you should know about. For that reason, in the following, you will learn what the Google E-A-T algorithm update is, its effects on search and what you can do to make sure your WordPress site continues to perform well.

  5. #5
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    Nov 2018
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    E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote websites that it fully trusts.

  6. #6
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    Nov 2019
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    E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote websites that it fully trusts.

  7. #7
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    Dec 2019
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    The Google E-A-T algorithm update is part of a long line of major changes to how Google ranks websites. While they introduce smaller changes several times a day, it’s the major updates that really impact the lives of websites owners. This time is no exception.

    As you can probably already guess, it stands for:

    Expertise — How knowledgeable the site owner or content author is on the subject matter they talk about. This is especially important for the aforementioned YMYL sites, not so much for gossip websites or similar.

    Authoritativeness — The credibility of the website publishing the content. This includes any credentials, outside reviews, testimonials etc.

    Trustworthiness — Examines how trustworthy the site in question is. It means overall site quality and especially factors like site security.

    In short, the Google E-A-T guidelines are all about evaluating whether users can trust you. The goal of considering them more strongly in the search algorithm is, as usual, to provide searchers the best possible results for their queries

  8. #8
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    Jun 2013
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    Google's algorithms look for signals both and on off-site that correlate with good or bad E-A-T, such as PageRank, “which uses links on the web to understand authoritativeness.”
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  9. #9
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    Nov 2019
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    E-A-T Is Not an Algorithm
    So while E-A-T is not a specific algorithm, Google's algorithms look for signals both and on off-site that correlate with good or bad E-A-T, such as PageRank, “which uses links on the web to understand authoritativeness.”

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