Why is anchor text important to SEO?

[smartlinktech]

Why is anchor text important to SEO?

[jayam]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. ... The words contained in the anchor text help determine the ranking that the page will receive by search engines such as Google or Yahoo and Bing.

[dennis123]

Hi Friends,
Anchor text is the clickable text in a hyperlink. In the case of SEO, anchor text is relevant to the page you're linking to, rather than generic text. The words contained in the anchor text helps in determining the ranking that the page will receive by search engines such as Google or Yahoo and Bing.

[ritesh3592]

Search engines (specifically Google) will use the anchors as an indicator of the page's topic a web page is linking to. This will determine which keywords they will rank the site for and therefore determines the quality/relevancy of the traffic a site gets.

[RH-Calvin]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

[sophiawils59]

Anchor Text makes easier for the search engine to understand for which subject/topic you received the backlink.So Anchor Text is an integral part of SEO. Without the right usage of it, you can not boost your SEO ranking and you can not be succeeded with your blog or website.