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  1. #1
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    How important is Alexa rank?

    How important is Alexa rank?

  2. #2
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    Websites with high Alexa ranking generally tend to be more profitable and attract more advertisers. It also helps to assess your website's total monetary value.Moreover, Alexa ranking is considered a relevant and important metric by many webmasters as well as users.

  3. #3
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    Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. For most site owners, knowing how their website is doing against the competition is important. However, when assessing your own website my advice would be to simply stick with the data from Google Analytics as it will be more reliable.When looking at competing sites, however, by all means take a quick peek at their Alexa Rank for a very rough idea of how popular their website is relative to yours. In the full Website Traffic Analysis report, Alexa shows you how your audience overlaps with competitors by examining the keywords in both websites and looking at audience demographics. This will help you to see how closely related your visitors are.

  4. #4
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    The Alexa Rank is a very important tool for marketers as it shows the advertising potential of a site. The lower the number, the more traffic that the site gets and thus the more people that ads can be served to. Domains with lower Alexa Rank are generally regarded as more valuable than domains with higher Alexa Rank.

  5. #5
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    Alexa is important, but not as much you completely depend on it. Basically Alexa is more important for those websites which have to sell or buy any service. Also important for those who provides advertisement on their website. People believe those websites most popular which have high Alexa rankings.

  6. #6
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    Alexa rank, in simple terms, measures how popular a website is. ... Alexa rank is important in the sense that it provides you high-level data with how traffic and engagement fare. This data allows you to get a better understanding of your site and a general idea of what to work on to improve your 'popularity.

  7. #7
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    Alexa rank is important in the sense that it provides you high-level data with how traffic and engagement fare. This data allows you to get a better understanding of your site and a general idea of what to work on to improve your ‘popularity.’


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  8. #8
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    The Alexa Rank is an important marketer tool, as it demonstrates a site's publicity potential. The lower the number, the more traffic the website receives, and the more ads can be used. Lower Alexa Ranking domains are generally considered to be more useful than higher Alexa Ranking domains.

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  9. #9
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    Alexa measures the traffic on your website and provide a numerical value to rank your domain in search engines. Alexa rank can be improved by good content update and also by building backlinks from other relevant sources.
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  10. #10
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    Alexa ranking help to measure the quality score of a website.

  11. #11
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    Alexa rank is important in the sense that it provides you high-level data with how traffic and engagement fare. ... Your Alexa ranking is a symbol of your sites value and popularity compared to other websites. Knowing your Alexa traffic ranking is a good start.

  12. #12
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    The answer is that Alexa records visitors using the Alexa toolbar. ... It doesn't matter if they only receive 5,000 monthly visitors; they'll still rank above you on Alexa's list. The idea is that Alexa users are supposed to be a representative sample of traffic online.

  13. #13
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    Since the rank is a relative measure, you will want to check your competitors' Alexa Rank data and then see where you stand. Generally, many people consider a ranking of 1 million or lower to be good. The popular media pitching site HARO requires that sites have an Alexa Rank of 1 million or less.

  14. #14
    Senior Member
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    May 2012
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    This is a ranking system set by Alexa(dot)com (a subsidiary of Amazon (dot)com) that basically audits and makes public the frequency of visits on various Web sites. The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.

    This traffic is based on such parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day. Page view, as its name shows, is the number of times a particular page (URL) is viewed by Alexa users. Alexa(dot) com makes it clear though that if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.
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  15. #15
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    Alexa Rank measures web traffic, which is an important metric. However, that one piece of information isn’t a good representation of how your website performs overall. Other factors like bounce rate and user experience matter just as much for your SEO ranking.

    Alexa’s ranking system may seem straightforward, but their data sources are questionable. The system isn’t clear about exactly where they get their information and where their sample groups come from. They have even admitted that the rankings past 100,000 may not be statistically accurate because of limited data.

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