Why is alt text important?

[swaroop]

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Alt text is a tenet of accessible web design. Its original (and still primary) purpose is to describe images to visitors who are unable to see them. This includes screen readers and browsers that block images, but it also includes users who are sight-impaired or otherwise unable to visually identify an image.

[yuva12]

alt text is important to provide contextual relevance about the page where the image resides. When you use an optimized alt attribute with a target keyword, it gives your page a relevance boost. The content of the alt text is a helpful signal for search engines to understand what your page is all about.

[GeethaN]

It enables use of screen readers. Visually impaired users using screen readers will hear the alt text and get a better understanding of the images on the page. ... Alt text provides a context of the image to search engines and other crawlers, optimizing your site for better search engine rankings.

[Sophie_Leonard]

Alt text or alternative text is also known as "alt descriptions" or "alt attributes." Alt Tag is an HTML attribute that is a description of about 100 characters that you assign to the images on your web page to describe what the image is.

The Alt Tag is very important because the alt text for images helps search engine crawlers and screen reading tools to understand the appearance and function of your images. This is usually an overlooked aspect of your UX, as readers with visual impairments rely on image alt text to provide additional information. So it helps you provide better web accessibility to visually-impaired users. It also helps search engine crawlers properly index your images and improves your chances of gaining visibility for those images in search engine results. In addition, alt text for images shows up in place of an image file that fails to load. This description provides visitors with a complete picture of your page content.

Accessibility is one of the significant benefits of alt text for images. Other than sight-impaired users, it also helps users who have difficulty visually identifying an image to understand your image content. So it ensures that every visitor can appreciate your content regardless of their visual ability. Another advantage is While search engines have gotten really good at crawling text content, they cannot cognitively understand visual elements. So they need a bit of human guidance to understand those elements, properly index them, and display them in relevant search results. This means that without alt text for images, search engines wouldn't be able to understand the images on your page. Also, they wouldn't know when to display them in search results, meaning there's no search engine visibility for those images. This could be a huge missed opportunity because images take up a prominent position in some search engine results

Therefore Alt text for images is vital to successfully optimize every aspect of your page content for search engines. So make it standard practice to write alt text for images whenever you're uploading an image to your site.

For more details, you can refer to the blog post “What is Alt Text for Images and Why Is It Important for SEO?”.

[swaroop]

Alt text is a tenet of accessible web design. Its original (and still primary) purpose is to describe images to visitors who are unable to see them. This includes screen readers and browsers that block images, but it also includes users who are sight-impaired or otherwise unable to visually identify an image

[dombowkett]

Search Engine read only Alt text used while image optimization Not images.

[RosieYingling]

Alt text is important to provide contextual relevance about the page where the image resides.

[sophiawils59]

enough answers are given, I think @admin should close the thread now!!

[godwin]

Alt text is a tenet of accessible web design. Its original (and still primary) purpose is to describe images to visitors who are unable to see them. This includes screen readers and browsers that block images, but it also includes users who are sight-impaired or otherwise unable to visually identify an image.

[shimar789]

Alt text is a tenet of accessible web design. Its original (and still primary) purpose is to describe images to visitors who are unable to see them. This includes screen readers and browsers that block images, but it also includes users who are sight-impaired or otherwise unable to visually identify an image.