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  1. #1
    Junior Member
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    Mar 2020
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    What are UTM parameters?

    What are UTM parameters?

  2. #2
    Senior Member
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    Sep 2019
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    512
    The one and only purpose of UTM parameter to track your visit. By adding campaign parameters to the destination URLs you use in ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective.

  3. #3

  4. #4
    Senior Member
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    Aug 2019
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    India
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    Urchin Tracking Module parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics.

  5. #5
    Registered User
    Join Date
    Nov 2019
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    1,129
    UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.

  6. #6
    Registered User
    Join Date
    Dec 2018
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    639
    Hi Friends,

    The one and only purpose of UTM parameter to track your visit. By adding campaign parameters to the destination URLs you use in ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective.

  7. #7
    Senior Member
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    Aug 2019
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    6690 Roswell Rd #540, Sandy Springs, GA 30328
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    UTM stands for urchin tracking module. It is used to track the campaign. It helps the marketer to check the visitor who used and click on url.It is a very important point of digital marketing.

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  8. #8
    Senior Member
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    Jun 2013
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    Forum
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    4,825
    UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.
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  9. #9
    Senior Member
    Join Date
    Mar 2020
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    108
    UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website

  10. #10
    Senior Member
    Join Date
    Dec 2019
    Posts
    630
    UTM stands for Urchin Tracking Model. They are parameters that define the details of your link for easy sorting in Google Analytics later on. These parameters include Campaign Source, Campaign Medium, Campaign Term, Campaign Content.

  11. #11
    Registered User
    Join Date
    Feb 2020
    Posts
    77
    Urchin Tracking Module parameters are five variations of URL parameters utilized by advertisers to follow the adequacy of web based promoting efforts across traffic sources and distributing media. They were presented by Google Analytics' antecedent Urchin and, thus, are upheld out-of-the-crate by Google Analytics.

  12. #12
    Senior Member
    Join Date
    Mar 2020
    Posts
    275
    UTM stands for Urchin Tracking Model. They are parameters that define the details of your link for easy sorting in Google Analytics later on. These parameters include Campaign Source, Campaign Medium, Campaign Term, Campaign Content.

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