What are UTM parameters?

[Gleam Edu]

What are UTM parameters?

[sophiawils59]

The one and only purpose of UTM parameter to track your visit. By adding campaign parameters to the destination URLs you use in ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective.

[nicksavoia]

UTM help to check your website traffic by adding your marketing campaign URL.

[SKPglobal]

Urchin Tracking Module parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics.

[jayam]

UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.

[WoodsPainting]

Hi Friends,

The one and only purpose of UTM parameter to track your visit. By adding campaign parameters to the destination URLs you use in ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective.

[rickylarson]

UTM stands for urchin tracking module. It is used to track the campaign. It helps the marketer to check the visitor who used and click on url.It is a very important point of digital marketing.

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[RH-Calvin]

UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.

[swaroop]

UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website

[GeethaN]

UTM stands for Urchin Tracking Model. They are parameters that define the details of your link for easy sorting in Google Analytics later on. These parameters include Campaign Source, Campaign Medium, Campaign Term, Campaign Content.

[amarathomas]

Urchin Tracking Module parameters are five variations of URL parameters utilized by advertisers to follow the adequacy of web based promoting efforts across traffic sources and distributing media. They were presented by Google Analytics' antecedent Urchin and, thus, are upheld out-of-the-crate by Google Analytics.

[godwin]

UTM stands for Urchin Tracking Model. They are parameters that define the details of your link for easy sorting in Google Analytics later on. These parameters include Campaign Source, Campaign Medium, Campaign Term, Campaign Content.