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  1. #1
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    What is google adwords in digital marketing..?

    Hello friends,

    What is google adwords in digital marketing..?

  2. #2
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    Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad.

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  3. #3
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    Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.

  4. #4
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    Google AdWords is an advertising service created by Google which allows advertisers to show clickable ads (called “sponsored links”) in Google’s search results. Using a “pay-per-click” (PPC) payment system, advertisers bid on specific “keywords” for which they want to show up for in the paid search results. When users perform a search containing those particular keywords, Google displays the advertisers’ ads in the paid search results. Since advertisers are charged on a pay-per-click basis, they will only pay if a user clicks on their ad.

  5. #5
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    Google AdWords is the former name of Google Ads. It is an advertising platform that allows us to manage search ad and display ad campaigns. Search ads are the ads that show up when you do a search at Google.com. Display ads can show up in a variety of webpages and apps and in a variety of formats (video, image, text, etc.).

  6. #6
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    Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad.

  7. #7
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    Google Adwords is a paid keyword promotion tool used to build your keyword popularity and also generate good traffic from them.
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  8. #8
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    Google adwords is a core strength to Google company to generate income and it's a way to promote your business online to get paid leads or visits but currently it's not effective due to coronavirus.

  9. #9
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    Google AdWords is the former name of Google Ads. it is used to build your keyword popularity and also generate good traffic from them.

  10. #10
    Senior Member
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    Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad.

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  12. #12
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    Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad.

  13. #13
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    Google Adwords is a pay-per-click (PPC) advertising platform provided by Google. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people:

    1) through the Google Search Network

    2) through the Google Display Network


    While these approaches are functionally very different, they both use a PPC bidding system, where advertisers bid to have their ads shown to relevant audiences.
    The Google Search Network allows you to show your ads to users who are actively searching for the keywords that you’ve selected. For example, If you own a landscaping business, you bid to have your ad show up every time a user types in “Landscaper in London.”

    The Google Display Network works differently. Instead of showing ads to users who are actively searching for a product or service online, “display ads” or “banner ads” are placed on websites you think your target will be on. Since they aren’t actively searching for what you have to sell, people are usually less likely to click on banner ads. That being said, sometimes people don’t know what they want until they see it, so display ads can help you get in front of potential customers who might never find your company on their own. Display ads also work well for re-engagement campaigns, where you show ads to people who have already visited your site in the hopes of getting them to come back again.
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