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  1. #1
    Registered User
    Join Date
    Jul 2019
    Posts
    40

    What is the maximum limit of Characters used for PPC Ads?

    What is the maximum limit of Characters used for PPC Ads?

  2. #2
    Registered User
    Join Date
    Nov 2019
    Posts
    2,528
    The new one allows up to 270 characters (three headlines of 30 characters and two description lines of 90 characters), roughly doubling the maximum text.

  3. #3
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    3,627
    Hi Friends,
    As of January 16th, 2019, these are the character limits for expanded text ads on Google Ads

    Headline 1 - 30 characters
    Headline 2 - 30 characters
    Headline 3 - 30 characters
    Description 1 - 90 characters
    Description 2 - 90 characters
    Display Path 1 - 15 characters
    Display Path 2 - 15 characters

  4. #4

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