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  1. #1
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    What is RPC in Google Analytics?

    What is RPC in Google Analytics?

  2. #2
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    RPC is Revenue per click. This is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads. It is calculated by the formula: Transaction revenues + goals revenues / ad clicks.

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  4. #4
    Senior Member dennis123's Avatar
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    Hi Friends,
    RPC is Revenue Per Click which simply defines the average revenue for each individual click on all of your pay-per-click keywords and ads. When your Google Analytics account is synced with your Google AdWords account – and “Destination URL Auto-Tagging” and “Cost Data” are enabled – the AdWords sub-section of reports within the Traffic Sources section becomes enabled. Within that first “AdWords Campaigns” report, you should see a new 4th tab in the main report area, named “Clicks”. This is an import of all of your top-level Google AdWords data, just as it appears in the AdWords interface.

    RPC simply allocates a value to every paid click. RPC can help you to identify ‘problem’ keywords that may be adversely affecting your campaign.

  5. #5
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    Hello Friends,

    RPC meaning is Revenue Per Click in Google Analytics. It simply defines the average revenue for each individual click on all of your pay-per-click keywords and ads.

    It can be calculated by the formula: Transaction revenues + goals revenues/ad clicks. It basically matters for the eCommerce website.

    Simply, RPC allocates a value to every paid click. It can help you to identify ‘problem’ keywords that may be adversely affecting your campaign.

  6. #6
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    RPC is Revenue per click. This is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads. It is calculated by the formula: Transaction revenues + goals revenues / ad clicks.

  7. #7
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    RPC is Revenue per click. This is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads. It is calculated by the formula: Transaction revenues + goals revenues / ad clicks.
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  8. #8
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    RPC is Revenue per click. This is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads. It is calculated by the formula: Transaction revenues + goals revenues / ad clicks.

  9. #9
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    RPC is Revenue per click. This is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads. It is calculated by the formula: Transaction revenues + goals revenues / ad clicks.

  10. #10
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    uthor has 97 answers and 39.5K answer views. RPC is Revenue per click. This is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads. It is calculated by the formula: Transaction revenues + goals revenues / ad clicks.

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  12. #12
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    RPC is Revenue per click. This is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads. It is calculated by the formula: Transaction revenues + goals revenues / ad clicks. 665 views. What do we need to set up Google Analytics on a client site?

  13. #13
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    RPC is Revenue Per Click which simply defines the average revenue for each individual click on all of your pay-per-click keywords and ads.

  14. #14
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    Quote Originally Posted by tomsfashion2019 View Post
    What is RPC in Google Analytics?
    I think You get your answer. Because the above of all answers are perfect for your question.
    Our tailored social media strategy can benefit your business.

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