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  2. #2
    Senior Member dennis123's Avatar
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    Apr 2013
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    Bangalore
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    Hi,
    If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. The match type determines how narrow or broad a search query will match to a keyword in your Google Ads account.

  3. #3
    Registered User
    Join Date
    Dec 2018
    Posts
    643
    PPC:- PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

    There are four types of the keyword in PPC:-

    Broad Match
    Exact Match
    Broad Match Modifier
    Phrase Match

  4. #4
    Member
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    May 2020
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    Spain
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    There are basically three types of keywords in PPC:-

    Broad Match
    Exact Match
    Phrase match

  5. #5
    Registered User
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    Aug 2019
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    11
    Broad Match
    Exact Match
    Phrase match

  6. #6
    Registered User
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    Nov 2019
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    1,204
    Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. ... Keyword: A word, or a set of words, that you add to your Google Ads campaigns. Keyword Match Type: A setting for your keywords that will determine the keyword's reach

  7. #7
    Registered User
    Join Date
    Mar 2020
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    62
    Types of Keywords in PPC are:

    1. Broad Match
    2. Broad Match Modifier
    3. Phrase Match
    4. Exact Match

    Lead Routing Software | Fuzzy Matching Software

  8. #8
    Senior Member
    Join Date
    Mar 2020
    Posts
    195
    Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. ... Keyword: A word, or a set of words, that you add to your Google Ads campaigns. Keyword Match Type: A setting for your keywords that will determine the keyword's reach.

  9. #9
    Senior Member
    Join Date
    Mar 2020
    Posts
    376
    If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. The match type determines how narrow or broad a search query will match to a keyword in your Google Ads account.

  10. #10

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