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  1. #1
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    What is the difference between bounce rate and exit rate?

    Hello friends,



    What is the difference between bounce rate and exit rate?

  2. #2
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    In more human words, bounce rate is determined by calculating the number of bounces over the total number of pageviews to a page. ... Exit rate is the percentage of visits that were the last in the session whereas bounce rate is the percentage of visits that were the only one of the session.

  3. #3
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    Dec 2018
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    Hi Friends,

    Bounce Rate:

    Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

    Bounce Rate = Total Number of Bounces / Total Number of Visits

    Exit Rate:

    Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session.

    Exit Rate = Total Number of Exits / Total Number of Page Views

  4. #4
    Senior Member
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    Quote Originally Posted by WoodsPainting View Post
    Hi Friends,

    Bounce Rate:

    Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

    Bounce Rate = Total Number of Bounces / Total Number of Visits

    Exit Rate:

    Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session.

    Exit Rate = Total Number of Exits / Total Number of Page Views
    Well explained for @OP to get basics cleared!

  5. #5
    Senior Member
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    In more human words, bounce rate is determined by calculating the number of bounces over the total number of pageviews to a page. ... Exit rate is the percentage of visits that were the last in the session whereas bounce rate is the percentage of visits that were the only one of the session.

  6. #6
    Registered User
    Join Date
    Apr 2016
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    792
    The bounce rate is the percentage of people who landed on a page on your website and immediately left. It is equal to the total number of bounces upon the total number of visits.

    Exit rate on the other hand, is equal to the total number of exits upon the total number of page views. It is the percentage of people who left your site from a particular page.

  7. #7
    Senior Member
    Join Date
    Dec 2019
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    730
    In more human words, bounce rate is determined by calculating the number of bounces over the total number of pageviews to a page. ... Exit rate is the percentage of visits that were the last in the session whereas bounce rate is the percentage of visits that were the only one of the session.

  8. #8
    Senior Member
    Join Date
    Jul 2019
    Posts
    558
    Exit Rate represents the percentage of all pageviews that were the last in the session. Bounce Rate represents the percentage of sessions in which the entrance page was the only pageview of the session.

  9. #9
    Senior Member
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    Bounce rate and exit rate are both used as proxies for website engagement, but there are subtle differences between the two. Bounce rate measures the number of users who enter a website and exit without visiting any other page on the website. Exit rate measures the number of users who exit a website from a specific page.
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  10. #10
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    Jan 2020
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    USA
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    Bounce rate represent high traffic on your website. When user quit your website without browsing any other pages, known as exit rate.

  11. #11
    Registered User
    Join Date
    Nov 2013
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    786
    What is the difference between bounce rate and exit rate?

  12. #12
    Senior Member
    Join Date
    Mar 2020
    Posts
    376
    For all pageviews to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.

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