What is the meaning of competitive analysis?

[handmaderug]

What is the meaning of competitive analysis?

[ElizabethRGoff]

Competitor analysis in strategic and marketing management is an evaluation of the strengths and weaknesses of current and potential competitors. This evaluation provides both the offensive and defensive strategic context to recognize risks and opportunities.

[ritesh3592]

A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies.It also helps you identify what they're doing right and opportunities where you can easily one-up them by using a strategy they haven't taken advantage of

[sophiawils59]

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.

[GeethaN]

SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy.

[rickylarson]

The competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan.

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[RH-Calvin]

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

[godwin]

Competitive analysis is the process of using competitive intelligence to analyze the strengths and weaknesses of a company's marketplace competitors. All information gathered in competitive intelligence is obtained legally and ethically and is taken from information available to the public.