What are the important task, activities or core aspects of On-Page and Off-Page SEO?
What are the important task, activities or core aspects of On-Page and Off-Page SEO?
Hi Friends,
First do thorough keyword research, then have those keywords at prominent places on relevant pages. Optimize all the main pages, rather than just home page.
On-page SEO
Use:
- unique and keywords-focused titles
- unique precise meta description
- keywords in URL
- keywords in page content
- keywords in image alt tags
- keywords in anchor text
Avoid:
- duplication of content
- thin pages
- black-hat SEO tactics
- Create quality content
Start a blog
2. Off-page SEO
There can be many off-page SEO methods depending upon the site/market. Here are some commonly used techniques:
- Social media marketing
- Content marketing
- Forum n blog comment postings
- Niche and area-specific promotion
- Submission to top paid resources
- Guest postings
Avoid:
- Creating low quality links
- Spamming
On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.
On-page SEO is performed one time while off-page SEO need regular promotion activities.
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