If we change our URL structure, will we lose our SEO ranking?

[pharmasecure]

If we change our URL structure, will we lose our SEO ranking?

[John-Smith]

Yes, chances are high of losing traffic if the proper redirection isn't done.

[dennis123]

Hi Friends,
The impact of changing your URL structure on rankings. You might lose some traffic for a while, up to even six months and then after that everything should be fine. It's probably worth it if your URLs look really bad though, so it's a trade-off but I'd probably still go for it.

[Inigo]

I imagine that you're out of options and this is your last resort? anyway, if you handle the 301 properly, the impact on the page rank would be insignificant.

Just don't forget to update the backlinks by pointing them to the new destination. Good luck!