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  1. #1
    Senior Member
    Join Date
    Sep 2015
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    251

    How is search engine marketing different from PPC?

    Hello friends,

    How is search engine marketing different from PPC?

  2. #2
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    3,627
    Hi Friend,
    There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click.

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  4. #4

  5. #5
    Registered User
    Join Date
    Nov 2019
    Posts
    2,528
    There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click.

  6. #6
    Senior Member
    Join Date
    Jun 2013
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    Forum
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    5,019
    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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