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  1. #1
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    How online marketing is advantageous than offline marketing?

    How online marketing is advantageous than offline marketing?

  2. #2
    Senior Member dennis123's Avatar
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    Apr 2013
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    Hi Friend,
    Marketers have access to millions of consumers online, nationally and internationally. It is also much easier to reach these customers, and for much less money, than through offline marketing. This allows them to get more traffic and, consequently, more exposure to potential customers.

  3. #3
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    Marketers have access to millions of consumers online, nationally and internationally. It is also much easier to reach these customers, and for much less money, than through offline marketing. ... This allows them to get more traffic and, consequently, more exposure to potential customers.

  4. #4
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    Dec 2018
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    The main advantages that internet marketing has over offline marketing are reduced costs, measurability, real-time results and campaign management, better targeting and long term exposure.

  5. #5
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    Marketers have access to millions of consumers online, nationally and internationally. It is also much easier to reach these customers, and for much less money, than through offline marketing. ... This allows them to get more traffic and, consequently, more exposure to potential customers.

  6. #6
    Registered User
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    Jun 2020
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    The simple answer is search results. Offline marketing is more "front of mind," meaning a company or business wants their brand to get noticed by people. But a lot of consumers start with an online search now so it's not only helpful to get in front of them, but also to offer more information than say a commercial or billboard. Plus, anyone in the world can find your product or service if you have quality online marketing, whereas commercials and other types of offline marketing tends to only apply to certain segments, areas, regions, etc.

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