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  1. #1
    Senior Member
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    How many characters are allowed in AdWords ads?

    How many characters are allowed in AdWords ads?

  2. #2
    Registered User
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    Dec 2018
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    Headline 1: 30 characters

    Headline 2: 30 characters

    Headline 3: 30 characters

    Description 1: 90 characters

    Description 2: 90 characters

  3. #3
    Senior Member
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    Aug 2020
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    What is the limit for the number or characters for description in AdWords ad? As of 2018, the limit for the number of characters in a single description line for Google Ads is 90 characters.

  4. #4
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    What is the limit for the number or characters for description in AdWords ad? As of 2018, the limit for the number of characters in a single description line for Google Ads is 90 characters.

  5. #5
    Senior Member
    Join Date
    Apr 2020
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    236
    For Search Ads:

    Headline-1 = 30 characters
    Headline-2 = 30 characters
    Headline-3 = 30 characters
    Description-1 = 90 characters
    Description-2 = 90 characters

    For Call Only Ads:

    Headline-1 = 30 characters
    Headline-2 = 30 characters
    Business Name = 25 characters
    Description-1 = 90 characters
    Description-2 = 90 characters
    Modify message

  6. #6
    Registered User itznehamali's Avatar
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    May 2015
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    Surat, Gujarat, India
    Posts
    258
    Quote Originally Posted by PrimeItSolution View Post
    Headline 1: 30 characters

    Headline 2: 30 characters

    Headline 3: 30 characters

    Description 1: 90 characters

    Description 2: 90 characters
    You are right! Agree with you.

  7. #7
    Registered User
    Join Date
    Mar 2020
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    337
    The character limit for Google Text Ads are currently 30 for Headlines (of which you have the option to use 3), 90 for Description Lines (of which you have 2), and 15 for your Ad Path (of which you can use 2)

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