What is frequency capping in AdWords?

[makoo]

What is frequency capping in AdWords?

[PrimeItSolution]

Frequency capping allows the advertiser to limit how many times an ad is visible to an individual.

We can set this frequency cap at the ad, ad group and campaign level. Advertiser can also segment them by month, week or day.

[shimar456]

A feature that limits the number of times your Display or Video ads appear to the same person. When you set the frequency cap for a Display campaign, you manage the number of impressions you will allow an individual user to have on the campaign per day, week, month, or any combination.

[itznehamali]

When you set the frequency cap for a Display campaign, you manage the number of impressions you will allow an individual user to have on the campaign per day, week, month, or any combination.

[SinelogixTechno]

Frequency capping is putting a limit on the number of times an ad is shown to an individual. In Google AdWords, you can enter a maximum 'cap' on how many times someone can potentially see a display campaign. You can set these caps at the campaign, ad group, and ad level and further segment them by day, week, or month.

[shimarhussain12]

A feature that limits the number of times your Display or Video ads appear to the same person. You can set a frequency cap to manage the number of impressions on the campaign, ad group, or ad. ..

[swaroop97]

A feature that limits the number of times your Display or Video ads appear to the same person. You can set a frequency cap to manage the number of impressions on the campaign, ad group, or ad. ...

[nikki shah]

Enough answers are given, I think @admin should close the thread now!!

[carentalsindia]

Cap is just like a restriction for any individual to see your ads is this you define a capping on frequency of display ads to show same ad to same person

[nicksamson]

A feature that limits the number of times your Display or Video ads appear to the same person. You can set a frequency cap to manage the number of impressions on the campaign, ad group, or ad.

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[shimarhussain12]

A feature that limits the number of times your Display or Video ads appear to the same person. You can set a frequency cap to manage the number of impressions on the campaign, ad group, or ad