Why do Google Analytics and Google Search Console statistics not match?
Why do Google Analytics and Google Search Console statistics not match?
Hi Friend,
Search console data is very much grouped, rounded, sampled, consolidated and filtered by Google. SIt only gives you a rough estimate of the numbers. The data only makes mathematical sense if the numbers are sufficiently high (several thousand visits per day). Another example: the "links to your website" in search console only give you a tiny fraction of the real incoming links (if there are many). So do not rely on Search console data. The reason for that is simple: Google does not want you to have exact data that could be used to SEO super-finetune your website.
Search Console data may differ from the data displayed in other tools, such as Google Analytics. Possible reasons for this include: Search Console does some additional data processing—for example, to handle duplicate content and visits from robots—that may cause your stats to differ from stats listed in other sources.
Google Analytics is user-oriented, providing data related to those who visit and interact with your website. Google Search Console, on the other hand, is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs.
Sign in to your Analytics account.
Click Admin, and navigate to the property in which you want to enable Search Console data sharing.
In the PROPERTY column, click Property Settings.
Scroll down to Search Console Settings. ...
Under Search Console, select the reporting view(s) in which you want to see Search Console data.
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