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Thread: B2B on Amazon

  1. #1
    Registered User
    Join Date
    Apr 2014
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    162

    B2B on Amazon

    How can we define strategies for B2B on Amazon ? What type of strategical planning is required ?

  2. #2
    Senior Member
    Join Date
    Aug 2020
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    302
    Amazon B2B / Amazon Business Is Right For You If You: Fulfill high volume orders. ... Offer business only discount pricing on one-off purchases. Offer quantity pricing. Offer products that businesses will need & use.

  3. #3

  4. #4
    Senior Member
    Join Date
    Dec 2019
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    825
    Amazon is know as the disruptor of all things. I still haven’t heard about anyone personally saying praises about their B2B arm. Just a quick look and all seem the same.

    Amazon B2B

    Personally vetted manufacturers.

    Insurance against selling/buying of goods.

    Shipping handled by Amazon.

    Easy Payment solutions and Corporate Credit extended.

    Marketing : No active marketing required. Maybe when one enters their credentials while signing up they are prompted to register as a B2B merchant or B2C.

  5. #5
    Registered User
    Join Date
    Nov 2019
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    1,626
    Amazon strategy

    In their 2008 SEC filing, Amazon describe the vision of their business as to: “Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise.”

  6. #6
    Senior Member
    Join Date
    Aug 2020
    Posts
    285
    1) People Buy Benefits. ...
    2) Clearly Define Your Customer. ...
    3) Identify the Problem Clearly. ...
    4) Develop Your Competitive Advantage. ...
    5) Use Content and Social Media Marketing to Your Advantage. ...
    6) Sometimes, You Will Have to Cold Call.

  7. #7
    Senior Member
    Join Date
    Aug 2020
    Posts
    288
    Amazon uses the high runner strategy to market its products. This strategy uses data to uncover which products are in the highest demand in every category. Amazon's pricing algorithm then prices those products competitively and bids heavily on advertisements to pull people to these products.

  8. #8

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