Which is important content marketing or back-links?

[makoo]

Which is important content marketing or back-links?

[jayam]

Quality links promise just that kind of attention. And since they are practically guaranteed to build your domain authority, they are also likely to help your rankings. ... Because the links are from high domain authority websites, they are also more valuable than other backlinks.

[jayammrg]

Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. That's why it is vital to make link building a part of your SEO plan. ... Marketers often ask why link building is important, and if this technique still holds in 2020.

[SinelogixTechno]

One of the most common and important goals of content is to attract links. Links are still a major part of SEO and probably will be for the foreseeable future. Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site.

[chandrao7]

Conclusion: Content Is Better for Your Website
Backlinks are important and do help you rank. But content works across all channels from PPC to SEO, media coverage, and referral traffic. Good content can also lead to backlinks. If you have to choose between the two, I'd go with content.