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  1. #1
    Registered User
    Join Date
    Aug 2018
    Posts
    439

    What are all the different types of automated bidding strategies?

    What are all the different types of automated bidding strategies?


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  2. #2
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    3,007
    There are seven different automated bid strategies:
    Maximize clicks. Goal: Increase site visits. ...
    Target search page location. ...
    Target outranking share. ...
    Target cost-per-acquisition (CPA) ...
    Enhanced cost-per-click (ECPC) ...
    Target return on ad spend (ROAS) ...
    Maximize conversions.

  3. #3
    Senior Member
    Join Date
    Aug 2020
    Posts
    287
    Maximize clicks. Goal: Increase site visits. ...
    Target search page location. ...
    Target outranking share. ...
    Target cost-per-acquisition (CPA) ...
    Enhanced cost-per-click (ECPC) ...
    Target return on ad spend (ROAS) ...
    Maximize conversions.

  4. #4
    Senior Member
    Join Date
    Aug 2020
    Posts
    285
    Target CPA
    Target ROAS
    Maximize Clicks
    Maximize Conversions
    Target Search Page Location
    Target Outranking Share
    Enhanced CPC
    Target Impression Share

  5. #5
    Registered User
    Join Date
    Nov 2019
    Posts
    1,611
    There are seven different automated bid strategies:
    Maximize clicks. Goal: Increase site visits. ...
    Target search page location. ...
    Target outranking share. ...
    Target cost-per-acquisition (CPA) ...
    Enhanced cost-per-click (ECPC) ...
    Target return on ad spend (ROAS) ...
    Maximize conversions.

  6. #6
    Senior Member
    Join Date
    Aug 2020
    Posts
    270
    Strategy 1: Manual Cost Per Click (CPC) ...
    Strategy 2: Automatic Cost Per Click (CPC) ...
    Strategy 3: Enhanced Cost Per Click (ECPC) ...
    Strategy 4: CPA Bidding (Conversion Optimizer) ...
    Strategy 5: CPM Bidding (Cost Per Thousand Impression) ...
    Strategy 6: Flexible Bids. ...
    1) Bid Modifiers.

  7. #7
    Senior Member
    Join Date
    Aug 2020
    Posts
    273
    If you have had 10-50 conversions over 15 days in a single campaign.
    If you have had 50-100 conversions over 15 days in a single campaign.
    If you have had 5-10 conversions over 30 days in a single campaign.
    If you have had 50-100 conversions over 30 days in a single campaign.

  8. #8
    Senior Member
    Join Date
    Aug 2020
    Posts
    358
    Maximize clicks. Goal: Increase site visits. ...
    Target search page location. ...
    Target outranking share. ...
    Target cost-per-acquisition (CPA) ...
    Enhanced cost-per-click (ECPC) ...
    Target return on ad spend (ROAS) ...
    Maximize conversions

  9. #9
    Registered User
    Join Date
    Jul 2020
    Posts
    465
    Maximize clicks. Goal: Increase site visits. ...
    Target search page location. ...
    Target outranking share. ...
    Target cost-per-acquisition (CPA) ...
    Enhanced cost-per-click (ECPC) ...
    Target return on ad spend (ROAS) ...
    Maximize conversions.

  10. #10
    Registered User
    Join Date
    Jun 2020
    Posts
    12
    Target CPA
    Target ROAS
    Maximize Clicks
    Maximize Conversions
    Target Search Page Location
    Target Outranking Share
    Enhanced CPC
    Target Impression Share

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