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  1. #1
    Registered User
    Join Date
    Aug 2018
    Posts
    483

    How can improve the landing page quality?


  2. #2
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    3,073
    - Make it congruent with your ad. Most important.
    - Keep it clean. Not too much info. No videos. Keep images light (use .jpeg’s). All you want to do is to get visitors to perform a certain action, be it subscribing to an email list, or clicking through to an offer. Too much colour and movement will distract them.
    - Have a strong call to action. (CTA)
    - Keep everything “above-the’fold”. In other words. your headline, opt-in box, CTA, should all be visible to the visitor, without them having to scroll down to see it.
    - Test! Split test your landing pages, work on one element at a time. E.g. test colour schemes, fonts, headlines, sub-headings, optin-boxes, CTA’s. Always keep striving to improve click through/optin-in rates.
    The higher the CTR the better the quality score.

  3. #3
    Registered User
    Join Date
    Dec 2018
    Posts
    473
    You can improve your landing page experience by taking any or all of the following steps:
    Offer relevant, useful and original content. ...
    Promote transparency and foster trustworthiness on your site. ...
    Make mobile and computer navigation easy. ...
    Decrease your landing page loading time. ...
    Make your site fast.

  4. #4

  5. #5
    Senior Member
    Join Date
    Aug 2020
    Posts
    430
    1. Focus on Speed
    2. Mobile-First Design (For Most)
    3. Optimize for Customers, Not Conversions
    4. Be a Minimalist
    5. Personalize with Purpose
    6. Test the Little Things

  6. #6
    Senior Member
    Join Date
    Nov 2018
    Posts
    1,285
    Offer relevant, useful and original content. ...
    Promote transparency and foster trustworthiness on your site. ...
    Make mobile and computer navigation easy. ...
    Decrease your landing page loading time. ...
    Make your site fast.

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