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  1. #1
    Senior Member
    Join Date
    Sep 2020
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    Maxico
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    360

    What is the major difference between "Search Volume" and "Average Monthly Searches" ?

    Hello everyone,
    what is the major difference between Search Volume and Average Monthly Searches?

  2. #2
    Registered User
    Join Date
    Dec 2018
    Posts
    544
    Average monthly search volume represents the number of times the keyword was searched over the past twelve months divided by 12. For seasonal and trending keywords, this number could be higher or lower than the average in certain months. SEMrush search volumes are updated on a monthly basis.

  3. #3
    Senior Member
    Join Date
    Aug 2020
    Posts
    1,517
    There may be tools available outside keyword planner which have a different terminology and talks about volume. However, the Average Monthly Searches represent number of searches for the term averaged over 12 month period.

  4. #4
    Senior Member
    Join Date
    May 2020
    Location
    Spain
    Posts
    982
    Hi,
    Search Volume
    As the term implies, keyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe. This data is often contextualized within specific timeframes to allow SEOs and marketers to see how certain keywords drive traffic over time.

    Average Monthly Searches
    The average number of times people have searched for the exact keyword based on the location and Search Network targeting that you've selected. We average the number of searches for the term over a 12-month period.

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