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  1. #1
    Senior Member
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    May 2020
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    What is purpose of the keyword research?

    What is purpose of the keyword research?

  2. #2
    Senior Member
    Join Date
    Oct 2020
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    221
    Hi,
    The first and main purpose of Keyword research is to find out the average monthly search volume on particular keywords. From the SEO perspective, it is important to focus on the high volume searching keywords, as it helps to bring the page easily at the search engine’s top pages.

    The second purpose of keyword research is for PPC or Google Adwords where research is done to check the bid rates on that particular keyword so that they can manage a budget while running the PPC ads or online paid advertisements through Google.

    And the third and purpose of keyword research could be finding out the more relevant keywords to that particular keyword that helps while creating the SO-friendly contents or using them while promoting websites of performing SEO activities on various platforms.

  3. #3
    Senior Member
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    Aug 2020
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    The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. These terms are related to the products and services on your site. Now, more than ever, keywords have an increasing focus on searcher intent.

  4. #4
    Registered User
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    Jul 2020
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    Keyword research is the process of finding the search query strings that people use to search for information on a topic, as well as how often those keywords are used in search engines like Google and Bing

  5. #5
    Registered User
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    Apr 2019
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    64
    Keywords are simply words or phrases in your web content which makes it possible for the users to reach you via Search Engines.

  6. #6
    Registered User
    Join Date
    Aug 2018
    Posts
    550
    The object of Keyword Research for organic search, is to identify keywords and phrases which have a high monthly search volume and low competition (i.e low volume of pages with the same keyword in title or url). We call these keywords ‘opportunity keywords’ because they provide the best opportunity for us to get a page indexed and listed on the first page of Google.

    If you pick an obscure keyword, something which virtually no-one searches for, and put it in your page title, you can be pretty much assured that, providing your site is connecting with Google as it should, it will be indexed on the first page within a matter of hours.

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  7. #7
    Senior Member
    Join Date
    Aug 2020
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    The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. These terms are related to the products and services on your site. Now, more than ever, keywords have an increasing focus on searcher intent.

  8. #8
    Junior Member
    Join Date
    Nov 2019
    Posts
    19
    Most of the comments say the same thing, and that's correct, marketing companies, and not only, do keyword research to find out the most searched keyword on average in the last month. It helps with the implementation of SEO services and other marketing strategies. I didn't learn all of this on my own, I need to tell you the truth, haha. I own a personal clothing store and has been for the past four years. At first, it was just a little Instagram based boutique that a few people from my hometown would buy off of, but it slowly started to gain popularity by some luck so I decided to make it an actual clothing store with its own website and everything, adventurous, I know. I knew what SEO meant in general terms and knew that I needed actual professionals to help me with this part if I was to give it an actual chance. I saw an article in my home country about zoekwoorden onderzoek and decided to contact that firm cause from the reviews I saw they were just what I needed. Best decision ever to be fair, my business is flourishing.
    Last edited by megan2019; 11-30-2020 at 11:22 AM.

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