Local SEO is free google platform to verify and map your business online. Local SEO is also important if you are having physical shop so people will get know about your business by relevant online search.
Ex.You are having food business People find snecks food shop near me then your business will come on google search result with address and reviews. Here is the link , Complete your details carefully and google will send you verification code , submit this code on your google my business account
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