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  1. #1
    Senior Member
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    What are the methods adopted for competition analysis?

    What are the methods adopted for competition analysis?

  2. #2
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    SWOT Analysis. The SWOT framework helps you evaluate the internal (Strengths and Weaknesses) and external factors (Opportunities and Threats) that impact your business or a course of action. ...
    Porter's Five Forces. ...
    Strategic Group Analysis. ...
    Perceptual Mapping.

  3. #3
    Senior Member
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    Aug 2020
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    Identify your competitors. ...
    Examine your competitor's website & customer experience. ...
    Identify your competitor's market positioning. ...
    Take a peek at pricing. ...
    Problem solve for shipping. ...
    Take a temperature check with reviews. ...
    Review social media.

  4. #4
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    Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.

  5. #5
    Senior Member
    Join Date
    Oct 2020
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    242
    Hi,
    these tips are useful for competition analysis

    1. Determine Competitive Intelligence Objectives
    2. Define a Research Method
    3. Define your Data Collection Method
    4. Analyze
    5. Benchmark

  6. #6
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
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    Bangalore
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    Identifying your competitors

    Obtaining information about your competitors
    - Brand awareness - the % of your target market that are aware of your competitors
    - Pricing - cost of your competitors’ products and services
    - Financials - share prices, earnings reports
    - Products - strengths and weaknesses of their products
    - Customer experience - standard of customer care
    - Intellectual property - copyrights, trademarks, patents
    - Marketing - their campaigns, events, promotional activities, social media
    - Risks - competitive strengths/advantages
    - Opportunities - what they’re doing badly, that you can do better
    - Company culture - old school or start-up?
    - Distribution - the regions, countries they cover

    Evaluating their strategies
    - Determine their strengths and weaknesses relative to your brand’s
    - Predict their behavior and make informed business decisions

  7. #7

  8. #8
    Senior Member
    Join Date
    Aug 2020
    Posts
    493
    SWOT Analysis. The SWOT framework helps you evaluate the internal (Strengths and Weaknesses) and external factors (Opportunities and Threats) that impact your business or a course of action. ...
    Porter's Five Forces. ...
    Strategic Group Analysis. ...
    Perceptual Mapping.

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