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  1. #1
    Senior Member
    Join Date
    Sep 2020
    Location
    Maxico
    Posts
    173

    Which social media is the best option for paid marketing

    Hi Everyone,

    I am planning to promote my business on social media with paid for more traffics , so which social media site will be the best option.

  2. #2

  3. #3
    Junior Member
    Join Date
    Sep 2020
    Posts
    5
    Hi
    Facebook or Instagram would be your best choice.

  4. #4
    Registered User
    Join Date
    Nov 2020
    Location
    India
    Posts
    6
    Depend on your service

    if you are selling cloths, watches, shoes, and other things then you should go with Instagram and you are selling any service then you should go with Facebook. if you target International Audience then i will suggest Pinterest.

  5. #5
    Senior Member
    Join Date
    Nov 2018
    Posts
    1,349
    When it comes to social ads, Facebook is king. Understanding how to build audiences, target specific users, retarget certain groups and measure success is key to any brand. This guide provides a great overview if you're heading to Facebook for paid social.Mar 30, 2020

  6. #6
    Registered User
    Join Date
    Oct 2020
    Posts
    28
    Facebook is one of the best and famous platforms for paid marketing.

  7. #7
    Registered User
    Join Date
    Jan 2020
    Posts
    70
    Hello,
    Indeed, Social media is one of the best ways to advertise.

    However, it also depends on your intentions.

    If you want to go for Brand Awareness campaigns:

    Great transparency for your TG, Since it is open and people do share their piece of thought also (Which comes to your advantage if you have good service or products). It works as a WOM (Word of mouth).
    Great reach- Nowadays, people spend a lot of time on social media and there are more than a billion people across the world spending fare amount of time in it. Which also influences a lot of purchasing decisions as well.
    Multiple options- You can have Videos, Blogs, Images, Gifs & many more types of content options on social media.
    At the same time, the CPA (Cost per Acquisition) of a business is a variable factor.

    This may work positively or not depending upon the offerings.

    Social media quite often can be more expensive than a few other mediums. There are many factors behind the scene as well. For example:

    You would need a team to keep your social media pages active. Otherwise, people may bounce out. There is a lot of content on social media, you will constantly have to be innovative, engaging & appealing.
    Relevant content: often in hunt of traffic, organization loose focus and start sharing anything which will keep their TG engaged. However, if you lose your focus on the relevant content you may lose on the Action (AIDA Model).
    There are a few more factors also. However, I feel this much is enough to keep your marketing/branding goals intact.

    I hope this was helpful

  8. #8
    Registered User
    Join Date
    Nov 2020
    Posts
    6
    Facebook and Instagram is the best option.

  9. #9

  10. #10
    Registered User
    Join Date
    Jun 2020
    Posts
    77
    Still Facebook. Tons of people on there and you can really target your audience by any number of metrics.

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