What to do when Keyword Bids are too high ?

[Dynapro]

Hello Everyone,
Currently, for my website, the selective keywords bids are too high. What to do in such a synario.

[jayam]

Edit individual keyword bids
Sign in to your Google Ads account.
Click Campaigns.
Click Ad groups. Select the ad group with the keyword whose bid you want to change.
Click Keywords. ...
Click Edit. ...
In the page that opens, you may set a new bid, increase your bid, or decrease your bid. ...
Click APPLY.

[jayammrg]

“Top of page bid (high range)” shows the higher range of what advertisers have historically paid for a keyword's top of page bid, based on your location and Search Network settings. The average CPC of your keywords may vary.

[chandrao7]

A) Specifies the number of times your ad is displayed in a given month. B) Specifies the maximum price you are willing to pay each time someone clicks your ad. C) Specifies how closely a search query must match your keyword.

[neelseowork]

Modify keyword instead of using them as it is!

[godwin]

Try the following to improve your ad score.
Use manual CPC or Target top of page bid and set a really high bid.
Change your keywords from broad to phrase match.
Keep long tail keywords only.
Adjust your ad copy so it matches the keyword.

[dennis123]

When someone searches for something on Google, the search engine queries its advertisers looking for a keyword match within its ad groups. If one or more advertisers are bidding on the keywords that Google deems relevant to the search query, the auction begins.

[colombiawebs]

good day

when competition is high on a keyword, it is ideal to work with google ads

But if you do not have a budget, it is important to work on the seo of the website

Blessings