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  1. #1

  2. #2
    Senior Member
    Join Date
    Mar 2020
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    726
    Coders. Talk right around the answer. I don't recall the OP asking how important SEO is to web development, or even if it's important.

    The question is: "What is SEO in web development?"

    Search Engine Optimization (SEO) is a methodology by which developers make websites best seen by 'crawlers,' or 'bots,' -- programs that roam the Internet looking for new content, categorizing it, and determining if content is worthy of inclusion in search results.

    By and large, these bots look for 'Meta' information (contained in the header of the document,) key words, and images. Software then determines if the content of the site is consistent with the meta information.

    If SEO isn't consistent with the site's content, it's not likely to get noticed by browsers. If your website has effective SEO, the site is likely to be more highly ranked among others, and with that ranking, more popular. With that popularity comes higher rankings, as well. Most people don't bother going to the second page of a search result, so successful SEO is key.

    Coders used to have a way of 'tricking' bots into thinking the site was about something it wasn't. They would create large blocks of text the same color as the background of the document. You couldn't see it, but the bots could. Porn sites were famous for it -- they would add large blocks of text that had words like, 'Car,' 'Football,' ,'Sports,' as well as 'Porn' terms. When someone searched for 'used car,' the search engine would return porn. Bots have gotten more sophisticated since.

  3. #3
    Registered User
    Join Date
    Mar 2020
    Posts
    315
    SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.

    Lead Routing Software | Fuzzy Matching Software | Lead to Account Matching

  4. #4
    Registered User
    Join Date
    Nov 2019
    Posts
    1,968
    SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.

  5. #5
    Senior Member
    Join Date
    Aug 2020
    Posts
    629
    An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP).

  6. #6
    Senior Member
    Join Date
    Aug 2020
    Posts
    633
    The strength of SEO and driving organic traffic is clear. Organic search usage and share is outpacing growth in other channels. ... Optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.

  7. #7
    Senior Member
    Join Date
    Nov 2018
    Posts
    1,349
    SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.

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