What is meant by Ad Trafficking?
What is meant by Ad Trafficking?
Hi,
Ad trafficking is a sales and marketing strategy that involves selling advertising services to businesses and other types of clients. In return, the trafficking agent strategically places the advertising so that the chances for interested consumers to see the ads and choose to contact the business are greatly enhanced. While the term today is often associated with online advertising solutions, ad trafficking may also include the placement of ads in print publications, on billboards, and any other outlet that provides space for advertisements.
Digital ad trafficking is the process by which a media plan is built out into a live campaign serving and tracking ads. Ad trafficking is an art of management, coordination, and optimization of advertising campaigns.
The process of "Ad trafficking" refers to the strategy involved in selling services for advertising purposes (ad operations) to different clients across the World
Ad trafficking refers to a process of creating ad campaigns from technical aspects such as setting up links for tracking, ensuring placement of ads, collecting and using creatives, etc. In order to perform ad trafficking, an ad server or advertising platform is used.
An ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns. Ad servers are responsible for making instantaneous decisions about what ads to show on a website, then serving them.
Ad trafficking is a sales and marketing strategy that involves selling advertising services to businesses and other types of clients. In return, the trafficking agent strategically places the advertising so that the chances for interested consumers to see the ads and choose to contact the business are greatly enhanced. While the term today is often associated with online advertising solutions, ad trafficking may also include the placement of ads in print publications, on billboards, and any other outlet that provides space for advertisements.
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The process of "Ad trafficking" refers to the strategy involved in selling services for advertising purposes (ad operations) to different clients across the World.
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