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  1. #1
    Senior Member
    Join Date
    May 2020
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    Spain
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    438

    What is meant by Ad Trafficking?

    What is meant by Ad Trafficking?

  2. #2
    Senior Member
    Join Date
    Oct 2020
    Posts
    210
    Hi,
    Ad trafficking is a sales and marketing strategy that involves selling advertising services to businesses and other types of clients. In return, the trafficking agent strategically places the advertising so that the chances for interested consumers to see the ads and choose to contact the business are greatly enhanced. While the term today is often associated with online advertising solutions, ad trafficking may also include the placement of ads in print publications, on billboards, and any other outlet that provides space for advertisements.

  3. #3
    Registered User
    Join Date
    Oct 2020
    Posts
    27
    Digital ad trafficking is the process by which a media plan is built out into a live campaign serving and tracking ads. Ad trafficking is an art of management, coordination, and optimization of advertising campaigns.

  4. #4
    Registered User
    Join Date
    Nov 2019
    Posts
    1,977
    The process of "Ad trafficking" refers to the strategy involved in selling services for advertising purposes (ad operations) to different clients across the World

  5. #5
    Senior Member
    Join Date
    Aug 2020
    Posts
    639
    Ad trafficking refers to a process of creating ad campaigns from technical aspects such as setting up links for tracking, ensuring placement of ads, collecting and using creatives, etc. In order to perform ad trafficking, an ad server or advertising platform is used.

  6. #6
    Senior Member
    Join Date
    Aug 2020
    Posts
    643
    An ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns. Ad servers are responsible for making instantaneous decisions about what ads to show on a website, then serving them.

  7. #7
    Registered User
    Join Date
    Aug 2018
    Posts
    545
    Ad trafficking is a sales and marketing strategy that involves selling advertising services to businesses and other types of clients. In return, the trafficking agent strategically places the advertising so that the chances for interested consumers to see the ads and choose to contact the business are greatly enhanced. While the term today is often associated with online advertising solutions, ad trafficking may also include the placement of ads in print publications, on billboards, and any other outlet that provides space for advertisements.


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  8. #8
    Senior Member
    Join Date
    Aug 2020
    Posts
    355
    The process of "Ad trafficking" refers to the strategy involved in selling services for advertising purposes (ad operations) to different clients across the World.

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