What is an optimized URL structure for an e-commerce website?
What is an optimized URL structure for an e-commerce website?
Hi,
URL Structure for SEO
-Remove Extra Words.
-Relevant Keywords.
-Easily Readable.
-Utilize Hyphens and Underscores.
-Single Domain and Subdomain.
-Canonicalize When Possible.
-Exclude Dynamic Parameters.
-REMOVE UNNECESSARY PUNCTUATION
-LIMIT FOLDERS
-RESTRICT REDIRECTION
-CASE SENSITIVITY
-AVOID KEYWORD STUFFING
-USING TRACKING PARAMETERS
-SHORTER IS BETTER
-ONE URL FOR YOUR HOME PAGE
-PAGINATED URLS
-Match URLs and Titles.
That's why it makes sense to optimise the URLs in terms of their length, and carefully choose the names of sub-pages and products so that they're short and transparent. When creating the URLs, it's also crucial to keep the so-called hierarchy of the keyword phrases.
That's why it makes sense to optimise the URLs in terms of their length, and carefully choose the names of sub-pages and products so that they're short and transparent. When creating the URLs, it's also crucial to keep the so-called hierarchy of the keyword phrases.
The most optimized URL structure according to my experience in E-commerce for a Global Website should be
<Domain>/Category/
<Domain>/Category/SubCategory(optional)/
<Domain>/Category/SubCategory(optional)/Product/
<Domain>/Category/SubCategory(optional)/Product/variant
That's why it makes sense to optimise the URLs in terms of their length, and carefully choose the names of sub-pages and products so that they're short and transparent. When creating the URLs, it's also crucial to keep the so-called hierarchy of the keyword phrases.
Keep it short and simple. Good URLs are short and to the point. Make sure you aren't filling yours with any unnecessary words or characters, and avoid keyword stuffing. Having the same keyword in your URL more than once won't do you any good.
Remove Extra Words. You should remove words that don't add significance to the URL (sometimes called stop words), for the sake of readability. ...
Relevant Keywords. ...
Easily Readable. ...
Utilize Hyphens and Underscores. ...
Single Domain and Subdomain. ...
Canonicalize When Possible. ...
Exclude Dynamic Parameters. ...
Match URLs and Titles.
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