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  1. #1
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    What is the difference between schema and snippet in SEO?

    What is the difference between schema and snippet in SEO?

  2. #2
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    Hi,
    Rich Snippets can show review stars, and aggregate rating reviews which can all be found the local box results. Schema is an agreed term that websites use so it's easier and consistent to create code to mark up their website pages so that they can be crawled better by search engines.

  3. #3
    Senior Member dennis123's Avatar
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    Schema markup is a method of coding that supports embedded qualities in a Google search. Rich snippets are a primary example of an embedded feature. Also known as structured data, Schema markup consists of HTML tags that are added to your website code.

  4. #4
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    Schema markup is a method of coding that supports embedded qualities in a Google search. Rich snippets are a primary example of an embedded feature. Also known as structured data, Schema markup consists of HTML tags that are added to your website code.

  5. #5
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    The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. ... The content of a snippet matches parts of the search query and you'll see your keyword highlighted in the snippet description.

  6. #6
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    Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. The schema markup told the SERP to display a schedule of upcoming hotel events.

  7. #7
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    Put simply: Schema markup is a coding practice that enables many embedded features within Google Search. Rich Snippets are one of the most prominent examples of these embedded features.

  8. #8
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    A rich snippet is an enhanced search result snippet that appears within the search engine results pages (SERPs) in search engines like Google and Bing. It is enhanced by the display of contextually-specific information for that result, in addition to the linked title and accompanying description that is the basis of all search snippets. For example a product rich snippet may display the price of the product, or a local business rich snippet may show a star rating for the local business.

    Schema markup is structured data markup that uses the schema.org vocabulary to provide precise information about a web page or thing referenced by a web page for the benefit of search engines and other data consumers. For example, to provide Google and Bing with information about the price of a product a webmaster would use the schema.org/price property of the schema.org/Offer type, or a publisher would use the schema.org/AggregateRating type to provide a rating of a business.

    Search engines typically require schema.org markup in order to make a web page eligible for rich snippets. In the case of Google, all rich snippets and rich cards require schema.org markup.

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