Can I buy a list when I'm just starting out with email marketing?
Can I buy a list when I'm just starting out with email marketing?
Hi,
Your email service provider can penalize you.
Buying email lists doesn't just damage your deliverability and brand reputation -- it can also put your email account at risk. Email clients like Gmail, Yahoo!, and Outlook don't want to be associated with accounts that recipients repeatedly flag as spam.
Your email service provider can penalize you.
Buying email lists doesn't just damage your deliverability and brand reputation -- it can also put your email account at risk. Email clients like Gmail, Yahoo!, and Outlook don't want to be associated with accounts that recipients repeatedly flag as spam.
Make sure there's something in it for them (and never, ever, spam) ...
Offer useful resources. ...
Use Facebook ads. ...
Offer free tutorial videos. ...
Promote your newsletter signup throughout your website. ...
Get personal. ...
Use popups to promote special offers.
The CAN-SPAM Act is a United States law that regulates commercial email. While it doesn't actually prohibit someone from buying and selling email addresses, it does prohibit sending bulk unsolicited emails. And if you're sending to a purchased email list, that's exactly what you're doing.
A consumer list costs between $100 and $400 per thousand emails (CPM) A business list costs $600 to $1000+ per thousand emails (CPM) List prices vary based on who is on the list.
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