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  1. #1
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    How can you use negative keywords?

    How can you use negative keywords?

  2. #2
    Senior Member
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    Oct 2020
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    Hi,
    With the help of negative keywords, we can avoid being shown on certain words or phrases. For example, by adding words like “free”, you are conveying Google that your ads should not be visible on searches including the word free. We can use search terms report to find new negative keywords for your campaigns.

  3. #3
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    Hi Friends,

    Use negative keywords when you want to ensure that your ad doesn't show for a particular word. By preventing your ad from showing on irrelevant searches, you save money on wasted clicks and create more opportunities for it to display on searches that are relevant and could lead to conversions.

  4. #4
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    Use negative keywords when you want to ensure that your ad doesn't show for a particular word. By preventing your ad from showing on irrelevant searches, you save money on wasted clicks and create more opportunities for it to display on searches that are relevant and could lead to conversions.

  5. #5
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    If the query in question has nothing to do with your business, it should become a negative keyword. If it does relate to the products or services you sell, and it has volume, consider creating a new ad group for that search query, in which a more-relevant ad is included.

  6. #6
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    Click the tools icon in the upper right corner of your account. Under Shared library, click Negative keyword lists. Click the plus button . Enter or paste one negative keyword per line in the "Add negative keywords" field.

  7. #7
    Senior Member dennis123's Avatar
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    The negative word is a type of keyword that restricts your paid ads from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.


    A negative keyword is a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.


    For example, when you add "free" as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any searches containing the term "free". On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.


    Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).

  8. #8
    Senior Member
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    Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).

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