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  1. #1
    Registered User
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    Nov 2020
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    France
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    176

    Mention the different types of keyword matches

    Mention the different types of keyword matches

  2. #2
    Registered User
    Join Date
    Jun 2020
    Posts
    19
    exact match
    phrase match
    broad match
    broad match modifier

  3. #3
    Registered User
    Join Date
    Nov 2019
    Posts
    2,167
    Broad match (max reach, min relevance)
    Modified Broad match (slightly lower reach, greater relevance)
    Phrase match (medium reach, medium relevance)
    Exact match (min reach, max relevance)
    Negative match (usually used to increase the relevance of the website visitors)

  4. #4
    Senior Member
    Join Date
    Aug 2020
    Posts
    830
    Short-tail keywords (also known as head, broad, or generic keywords)
    Mid-tail keywords.
    Long-tail keywords.

  5. #5
    Senior Member
    Join Date
    Aug 2020
    Posts
    833
    four different
    When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. There are four different keyword match types to choose from when advertising with Google Ads.

  6. #6
    Registered User
    Join Date
    Oct 2020
    Posts
    28
    Broad match (max reach, min relevance)
    Modified Broad match (slightly lower reach, greater relevance)
    Phrase match (medium reach, medium relevance)
    Exact match (min reach, max relevance)
    Negative match (usually used to increase the relevance of the website visitors)

  7. #7
    Registered User
    Join Date
    Dec 2018
    Posts
    531
    Hello Friends,

    4 types of keyword matches as below -

    1. Phrase match
    2. Broad match
    3. Broad match modifier
    4. Exact match

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