Why some agencies use broad matches with negative keywords instead of using phrase match or exact match keywords?
Why some agencies use broad matches with negative keywords instead of using phrase match or exact match keywords?
Hi,
In this way, the ads will get more clicks and keyword list can be created quickly.
Because if you're using Display or Video campaigns, negative keywords can help you. For Display and Video ads, a maximum of 5,000 negative keywords is considered. you can use broad match, phrase match, or exact match negative keywords.
Yes, We use long search phrases so that we can target multiple keywords at a time. https://bit.ly/33kvfxS
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