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  1. #1
    Registered User
    Join Date
    Nov 2020
    Location
    France
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    Why some agencies use broad matches with negative keywords instead of using phrase ma

    Why some agencies use broad matches with negative keywords instead of using phrase match or exact match keywords?

  2. #2
    Senior Member
    Join Date
    Oct 2020
    Posts
    242
    Hi,
    In this way, the ads will get more clicks and keyword list can be created quickly.

  3. #3
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    3,627
    Because if you're using Display or Video campaigns, negative keywords can help you. For Display and Video ads, a maximum of 5,000 negative keywords is considered. you can use broad match, phrase match, or exact match negative keywords.

  4. #4

  5. #5

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