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  1. #1
    Senior Member
    Join Date
    May 2020
    Location
    Spain
    Posts
    982

    How can we improve the landing page quality?

    How can we improve the landing page quality?

  2. #2
    Senior Member
    Join Date
    Oct 2020
    Posts
    242
    Hi,
    Landing page quality can be improved by following ways:

    The page should be relevant to the ad text as well as the keywords in the adgroup
    A strong headline and supportive tagline
    Original and quality content
    Page load time
    User-friendliness and user experience
    Following Google guidelines
    Transparant content information and privacy policy
    Easy to navigate and understand
    Clear call of action message
    Visual imagery
    Not having too many links
    Should connect with Brand and proposition
    Simplified lead capture form
    Trust symbols.

  3. #3
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    3,627
    Make it congruent with your ad. Most important.
    Keep it clean. Not too much info. No videos. Keep images light (use .jpeg’s). All you want to do is to get visitors to perform a certain action, be it subscribing to an email list, or clicking through to an offer. Too much colour and movement will distract them.
    Have a strong call to action. (CTA)
    Keep everything “above-the’fold”. In other words. your headline, opt-in box, CTA, should all be visible to the visitor, without them having to scroll down to see it.
    Test! Split test your landing pages, work on one element at a time. E.g. test colour schemes, fonts, headlines, sub-headings, optin-boxes, CTA’s. Always keep striving to improve click through/optin-in rates.

  4. #4
    Registered User
    Join Date
    Dec 2018
    Posts
    544
    Hello Friends,

    You can improve your landing page experience by taking any or all of the following steps:

    -Offer relevant, useful and original content.
    -Promote transparency and foster trustworthiness on your site.
    -Make mobile and computer navigation easy.
    -Decrease your landing page loading time.
    -Make your site fast.

  5. #5
    Registered User
    Join Date
    Sep 2020
    Location
    Bangalore
    Posts
    77
    Hi, all seo experts thanks for sharing such a piece of information about the How can we improve the landing page quality. It helps me a lot.

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  6. #6
    Senior Member
    Join Date
    Aug 2020
    Posts
    1,517
    Make your offer clear.
    Simplify your landing page.
    Try contrasting colours.
    Keep the important part above the fold.
    Use scarcity techniques.
    Keep your call-to-action buttons straightforward.
    Add contact information.
    Try different headlines and copy.

  7. #7

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