What is Ad Rank?
What is Ad Rank?
A value that's used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all. So even if your competition has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords and ads. ...
Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.
After you set up a campaign, Google assigns you an AdRank based on three criteria: the amount of your CPC bid, the site's Quality Score, and the Ad Extensions, which are now required. The higher your Quality Score, the lower you have to pay in CPC to rank at the top of the SERP.
Ad Rank is the position of an ad on Google page and determined by the bid amount, ad quality, ad thresholds, the competition, the context of the user’s search and the expected impact of extensions and other ad formats.
A good ad rank makes sure the ad gets more visibility than the others. Ad rank is recalculated every time the ad is eligible to appear, so the ad position can fluctuate every time depending on the above factors.
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