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  1. #1
    Registered User
    Join Date
    Nov 2020
    Location
    France
    Posts
    161

    Is link exchange an ethical SEO practice?

    Is link exchange an ethical SEO practice?

  2. #2

  3. #3
    Senior Member
    Join Date
    Dec 2019
    Posts
    1,274
    Reciprocal links occur when two websites exchange backlinks to each other, usually for SEO ... I knew some SEO theory, but I had yet to put it into practice. ... I was an SEO newbie and my moral compass wasn't well-tuned.

  4. #4

  5. #5
    Senior Member
    Join Date
    Aug 2020
    Posts
    813
    Most traditional SEO's (especially those who aren't deeply involved in the link building space) would strongly advise against any kind of link exchanges. It's true, exchanging and swapping links is an extremely divisive topic in the SEO and link building community, and most experts prefer to use other strategies.

  6. #6
    Registered User
    Join Date
    Feb 2021
    Location
    Paris
    Posts
    45
    The best way to know if reciprocal links do more harm than good is with an experiment:

    - Create a bunch of websites
    - Build similar backlink profiles for them all
    - Wait until they start ranking in Google for some keywords
    - Build a particular number of reciprocal links to some of those websites. Leave a few of them intact as your control group. Observe what happens next.

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