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  2. #2
    Senior Member dennis123's Avatar
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    It's evaluated primarily at the content-level, not at the website or organizational level. Google is looking for content created by a subject matter expert. For YMYL topics, this is about the formal expertise, qualifications, and education of the content creator.

  3. #3
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    It's evaluated primarily at the content-level, not at the website or organizational level. Google is looking for content created by a subject matter expert. For YMYL topics, this is about the formal expertise, qualifications, and education of the content creator.

  4. #4
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    E-A-T is code for Expertise, Authority, and Trust: three things you want to be known for, and three things Google measures to determine your site's legitimacy and ranking power – it may be the most important SEO ranking factor yet.

  5. #5
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    In SEO, E-A-T stands for Expertise, Authoritative, and Trustworthiness. The term is first used in the 2014 edition of the Search Quality Guidelines.

  6. #6
    Senior Member dennis123's Avatar
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    E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote websites that it fully trusts

  7. #7
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    When it comes to health, financial issues, and safety, Google doesn’t want to serve up links to pages that share uneducated advice, opinions, or potentially fraudulent websites. Google wants to be as certain as possible that they are recommending sites that display a high level of expertise, authority, and trustworthiness — which is what E-A-T stands for! It’s Google’s way of protecting searchers from low-quality content that has the potential to be detrimental to a searcher.

    If your business falls under the umbrella label of happiness, health, or wealth then E-A-T might be vital.

  8. #8
    Senior Member
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    E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. Google instructs its evaluators to consider: The E-A-T of the main content of the webpage they are analyzing. The website itself.

  9. #9
    Senior Member
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    Dec 2019
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    It's evaluated primarily at the content-level, not at the website or organizational level. Google is looking for content created by a subject matter expert. For YMYL topics, this is about the formal expertise, qualifications, and education of the content creator.

  10. #10

  11. #11

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