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  1. #1
    Senior Member
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    What is competitive analysis?

    What is competitive analysis?

  2. #2
    Senior Member dennis123's Avatar
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    Apr 2013
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    Bangalore
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    A competitive analysis is a process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own business, product, and service. The goal of the competitive analysis is to gather the intelligence necessary to find a line of attack and develop your go-to-market strategy.

  3. #3
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    Sep 2019
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    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

  4. #4
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    Mar 2021
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    The competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan.

  5. #5
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    A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies.

  6. #6
    Registered User
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    Bangalore
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    It is a strategy where you identify major competitors and research their products, sales, and marketing strategies.

  7. #7
    Senior Member
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    Dec 2019
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    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

  8. #8
    Senior Member
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    Nov 2018
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    A competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan.

  9. #9
    Registered User
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    Jan 2020
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    USA
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    Competitive Analysis is to review your competitor websites for better search engine performance.

  10. #10
    Registered User
    Join Date
    Aug 2018
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    720
    Competitive analysis is the process of identifying competitors and evaluating their strategies in order to determine their weaknesses and strengths in order to better your own company.


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  11. #11
    Senior Member
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    Dec 2019
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    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

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